How is artificial intelligence and augmented reality changing food experiences?

Technology is affecting our daily lives, but it is also redefining our food experience. People are using AI to generate recipes and AR menus, the dining experience as well as our human experience is changing more than ever. For PR professionals, this shift is not just a trend, rather it is a way to start an innovative storytelling opportunity. 

We know what AI is, but the term AR is augmented reality, meaning it can bring menus to life. 

Virtual menus tell a story and are evolving

Let’s talk about augmented menus and how they are transforming the way restaurants are marketing their menus. 

A simple point at the menu and you will see your food come into reality using 3D. 

How does this work from a PR angle: Storytelling can move from a press release to a plate, thus making every bite content. 

How does AI play a role ?

And while that evolves we see just how much AI has taken a toll in society. The way that it has impacted in both a positive and a negative way. But when it comes to AI generating recipes, it can help regular people come up with recipes and or helping chefs with inventing new recipes. 

What is the PR angle: People and businesses use AI to appeal and build recipes that are innovative, healthy, and creative. 

Keeping it human: the challenge

But as dining becomes more of a digital experience, we always have to revert back to balancing innovation and authenticity.  

There can be a fine line between technology enhancing and replacing.

The key is to show narrative transparency, show how AI and AR are enhancing and not replacing the dining experience.  

Takeaway: 

The future of food PR will not just be about taste, it is going to be about marketing, campaigns, and technology. Brands are shifting and getting creative with digital storytelling to capture hungry audiences and new experiences.