Pumpkin Spice and Everything Nice

As we transition onto fall, so does the foodie world. All the buzz right now is pumpkin spice and trendy new items that comes with it. What do I mean by that? I mean that many food brands are heightening their game this season.  While we are familiar with Starbucks introducing their fall menu during August. Other brands like Dunkin Donuts, Haagen-Dazs, and Jamba Juice are jumping in and introducing their own limited time pumpkin inspired menu items.

Haagen-Dazs

Launching their new menu items for a limited time

The Pumpkin Spice Dazzler, a decadent cup layering Dulce de Leche ice cream with caramel sauce and crunchy cinnamon cookie pieces, finished with warm pumpkin pie spices.

Pumpkin Spice Shake, Dulce de Leche ice cream blended with real pumpkin puree, topped with whipped cream and a dusting of pumpkin spices.

And finally, Pumpkin Spice Dipped Waffle Cone, a new seasonal treat, the pumpkin waffle cone is dipped in white chocolaty chips and rolled in cinnamon cookie and pumpkin spices, filled with any choice of ice cream.

Dunkin Donuts

Perfect for matcha lovers, this drink is the new autumn obsession, a matcha drink flavored with pumpkin, topped with pumpkin spice cold foam and pumpkin spice crumbs allows for the perfect blend of colors and fall vibes.

Jamba Juice

With four new menu items for the fall, Jamba Juice is making sure to ring in the fall big this year.

Their pumpkin smash smoothie, a sweet creamy blend of pumpkin and pumpkin spices.

One I definitely would try out is the pumpkin pie crunch smoothie, serving a layer of coconut whip as a base, followed by the blend of pumpkin spice blended with frozen yogurt and organic granola to add crunch.

The pumpkin spice bowl features a pumpkin base, topped with granola and a creamy coconut white with fresh bananas.

And the final item from the seasonal Jamba Juice fall menu is the warm pumpkin oatmeal, infused with pumpkin, and topped with crunchy granola, brown sugar, creamy coconut whip and fresh fruit, this item is perfect for fall mornings.

These delicious items are featured for active pumpkin and fall lovers. These brands transition from summer to fall. The strategic launches, typically in the month of August have people anticipating every year. A strategic way to bring in new customers, whether they are fans of the pumpkin flavoring or simply people who are ready for the fall. Every year there is something new and every year there is new anticipation. The sad truth behind it, is that it marks the end of summer. But another big question is why does the menu launch during summer and now at the start of fall? The answer is simple, it is a strategic marketing tactic, generating buzz and the anticipation has consumers running to their locations. These are limited-time items that people wait for each year. And each year there is a new item added or a new creation. This time around people are combining their love for matcha and mixing it with some sort of pumpkin flavor.

Would you try any of these items?