Why Do Food Brands Blend With Fame ?

The celebrity influence has a chokehold on people. Whether that be from merch to styles. Celebrities form a part of our influence. Have you ever wondered why food brands partner with celebrities? While they already redefine the everyday world of fashion and influence, their toll on the food industry has a much bigger impact.

Hailey Bieber X Erewhon 

For example, celebrity and lifestyle influencer Hailey Bieber, has had a huge impact on the cosmetic industry. When Erewhon announced she had her own smoothie, people were quick to run to the overpriced grocery store to indulge in all the buzz. Her healthy lifestyle due to health complications had solidified the fact that there were only healthy ingredients in there and thus making her a credible source. 

She has not been the only celebrity receiving her own smoothie at that famous store, Olivia Rodrigo, Bella Hadid, Winnie Harlow, Kendall Jenner have also created their own famous smoothies with nothing but the healthiest ingredients. Which also are aesthetically pleasing to look at. This makes me want to try ALL smoothies if I am being honest.  

Travis Scott X McDonald’s 

Speaking on celebrities partnerships with food brands. Another notable example is Travis Scott and McDonald’s with the Travis Scott meal. This collaboration boosted social media engagement, people running to the famous restaurant chain to grab their meal and rate it. Boosting sales all across the country. The branding behind is also an important factor for both parties. Travis arriving at a McDonald’s store to eat one of his famous meals? Iconic. Why because how does a high profile celebrity randoming arrive at fast food restaurant to eat while having such a busy schedule. 

Why it works

Now that we have named some of the collaborations that have created a social media buzz. Let’s dive into why this works for food brands. 

These partnerships are a perfect branding strategy for both the celebrities and the brands. These potentially limited time offers, makes consumers want to indulge in whatever it is that is offered quickly. They are not afraid to pay a price for it. The impact celebrities have is huge, these brands utilize it to attract customers. Sometimes it is a huge buzz and sometimes it fails and does not receive much expected attention or exposure. Regardless, we as an audience are so used to seeing clothing brands partnering with celebrities, we are often shocked and in awe when food brands partner with celebrities. Make them look like everyday people who go out and eat at these places. 

Other Celebrities and Food Brand Collaborations 

Meghan The Stallion X Popeyes

BTS X McDonald’s 

Justin Bieber X Tim Hortons