From Plate to Picture — The Art of Photography and Food

Have you ever heard the term “phones eat first?”

That is because in these times, our phones screens eat first. We are inclined to take aesthetically pleasing pictures of our food to show off on our social media. Food photography has become one of the most powerful tools when it comes to mixing public relations and food. 

The power of visual appetite

Visual aesthetics are important for people now, if a food or plate does not look appetizing or pleasing to look at from the start. People are prone to not want to get it and to move on to something that is more pleasing to look at. In the PR world, strong imagery shapes perception. Good photography tells a story through a plate.

Example: Avocado toast = clean, healthy breakfast idea or snack.

Social media effect 

Social media platforms, specifically Instagram and Tiktok are both places where foodie communities come together to share some of the most aesthetically pleasing pictures for the viewer's eye, prompting people to want to recreate that recipe or visit the location they got their food from. Food brands that engage in strong photography, get more engagement, recognition, and shares that prompt conversations.

Example: CAVA, has colorful visuals. 

Authenticity wins

As audiences we are able to spot over edited pictures, or carefully placed items in a picture. Now, there is more leniency towards natural lighting, displaced items that look like there is minimal effort behind the picture. Meaning, it looks like it was a quick picture grab before biting in. Authentic photography humanizes people and brands, building trust. 

More than just pretty pictures

Food photography is more than just aesthetics, it is connection and credibility. There are many aspects to it, it can tell a story of effortlessness, color, health. It can either tell a story or just simply be for the hungry viewer's eye. 

How to get a good food picture:

  1. Identify the mood (calm, effortless, fun)

  2. Choose good lighting (soft mornings or sunset hour gives food a more fresh look)

  3. Pay attention to color and contrast (think about complementary colors, green veggies, red sauce, etc.)  

  4. Cater to platforms 

  • Pictures for Instagram stories

  • Short video shots for a tiktok video